Introduction
At Euler Developers, we often collaborate with Euler Marketers to empower local businesses with a professional digital presence. One such opportunity came when Shakil Mondal, an ambitious entrepreneur from Sariakandi, Bogura, approached us (through a facebook advertisement campaign by Euler Marketers) to establish a Facebook Business Page for his electronics brand.
In a rapidly digitizing Bangladesh — where even rural communities are engaging online, particularly via Facebook — having a well-structured Facebook page is no longer optional. It’s an essential part of a brand’s communication strategy. In this blog, we share how we, as developers, approached and delivered a full Facebook branding setup that supports visibility, usability, and long-term growth.
Project Overview
Client: Md Shakil Mondal
Location: Sariakandi, Bogura, Bangladesh
Industry: Consumer Electronics
Service Provided: Facebook Business Page Creation
Primary Goal: Establish a professional digital presence to increase local visibility and customer engagement.
Step 1: Understanding the Market Landscape
Before or opening the Meta dashboard, we focused on research and strategic planning. Sariakandi represents a semi-urban market with low digital competition — a perfect stage for a brand to stand out with minimal investment.
Key insights shaped our approach:
The absence of a website or Facebook Shop meant the Facebook page would act as the central digital hub.
WhatsApp was identified as the most effective Call to Action (CTA), offering direct communication suitable for rural demographics.
Design and content needed to be mobile-friendly, culturally resonant, and easy to manage.
Step 2: Branding and Visual Identity
Color Palette
We selected a clean and professional scheme:
Dark Midnight Blue (#12294B): Conveys trust and professionalism
Light Gray (#DFDEDA): Enhances readability and maintains a clean aesthetic
Typography
Given the client’s Bengali-speaking audience, we curated a multi-font system:
SolaimanLipi for headings (legibility + familiarity)
Atma for subheadings (elegant tone)
Noto Serif Bengali for body text (cross-device consistency)
Linotype Bengali for selective emphasis
Logo and Cover
We used Canva Premium to design custom branding assets, optimized for both Facebook’s aspect ratios and resolution guidelines. These assets were crafted with adaptability in mind, allowing for future updates and promotional overlays.
Step 3: Page Configuration
Page Name
We used the client’s native brand name in Bangla: শাকিল ইলেকট্রনিক্স সার্ভিস
This boosted search discoverability for regional audiences while reinforcing brand identity.
Username
We secured @ShakilElectronics — a clean, memorable handle that’s easy to use across platforms like WhatsApp and future websites.
Business Introduction (Bio)
Crafted in Bengali, the bio delivered a concise brand message and local relevance:
“শাকিল ইলেকট্রনিক্স সার্ভিস – আধুনিক প্রযুক্তির নতুন ঠিকানা।
সব ধরণের ইলেকট্রনিকস সার্ভিস পেতে আজই চলে আসুন পাকেরদহ, কাজলা, সারিয়াকান্দি, বগুড়া।”
This copy included:
A brand slogan
Location-based keywording
A subtle call-to-action
Business Manager
Given the client’s early-stage needs, we opted not to activate Facebook Business Manager at this point — minimizing complexity while retaining future scalability.
Developer Insight: Keeping the setup simple at this stage supports easier onboarding for first-time digital business owners without compromising on growth readiness.
Step 4: Content Strategy and Posting Plan
We believe content is not just about publishing — it’s about communicating value consistently.
Welcome Post
We launched the page with a custom-designed welcome post in Bengali, introducing the brand and inviting local interaction.
Recommended Schedule
To help the client stay visible and active, we provided a posting blueprint:
📷 1 Product/Service Photo
🎞️ 1 Reel (30–60 seconds)
🎥 1 Long-form Video (explanatory or demo)
🧾 2 Text-based Updates (tips, local deals, or announcements)
Hashtag Strategy
We included Bengali and English hashtags to optimize visibility both algorithmically and organically, especially for regional reach.
Developer Perspective: This approach also sets the stage for automated scheduling through Meta’s Planner or 3rd-party tools, supporting long-term efficiency.
Step 5: SEO & Optimization
A Facebook page should not only look good — it should also rank well and support local discovery.
“About” Section
We wrote a structured, keyword-rich bio in Bengali to serve as the page’s internal SEO anchor. It included:
Business category keywords (e.g., ইলেকট্রনিক সার্ভিস)
Geographic tags (পাকেরদহ, কাজলা, সারিয়াকান্দি, বগুড়া)
Contact and service highlights
CTA: WhatsApp
We configured WhatsApp as the primary CTA — ideal for rural customers unfamiliar with contact forms. This enabled:
Real-time communication
Lower friction for inquiries
Trust-building through direct messaging
Challenges and Developer Solutions
The Problem:
We received minimal input from the client — no service details, photos, or brand guidelines.
Our Solution:
Based on experience with similar local businesses, we crafted every element from scratch: intro, branding, content, layout.
We built a visually coherent and technically optimized page using industry-standard best practices.
We implemented a scalable structure that will grow with the client’s evolving digital needs.
This case demonstrates how we at Euler Universe can independently execute projects with limited information, delivering strategic results without compromising quality.
Final Report: Page Setup Overview
| Feature | Status |
|---|---|
| Profile Picture | ✅ Done |
| Cover Photo | ✅ Done |
| Business Bio (Bengali) | ✅ Added |
| WhatsApp CTA Button | ✅ Connected |
| Page Category | ✅ Added |
| Location | ✅ Added |
| Contact Number | ✅ Added |
| Business Email | ✅ Added |
| Business Hours | ✅ Added |
| Services Section | ✅ Completed |
Expert Recommendations for Future Growth
Content & Growth
Post daily with a mix of content formats
Use subtitles in video posts
Share to Facebook Stories for extended reach
Showcase your best work prominently
Engagement & Community
Encourage reviews and ratings
Respond promptly to comments
Tap into trending local topics
Looking Ahead
Consider opening an Instagram account for cross-platform branding
A website isn’t necessary now but will be helpful as business grows
Apply for Meta Verification once eligible to enhance credibility
Stay consistent — it’s the most valuable currency in digital branding
Closing Thoughts
At Euler Universe, we don’t just create digital assets — we build digital journeys. From branding to optimization, our developer-led strategy empowers even the most remote entrepreneurs to stand out in the digital space.
This project reaffirms that with the right strategy, even limited resources can create a meaningful online presence.